Forbes: Crowdfunding Comparison - The New Business Opportunity
“We are on the edge of something that is currently quite small but which has the potential to grow much, much larger.”
So says Richard Watts, founder and CEO of Nurturemoney.com, a newly minted aggregation website styling itself as the UK’s first independent comparison platform for the ever-expanding crowdfunding and peer-to-peer lending market.
Launched in mid-November and with 1,600 uses already registered, Nurturemoney has been designed to appeal both to investors and to businesses seeking cash to their projects. By pulling together information from a broad range of rewards, equity and debt-based crowdfunding platforms, the company offers a means to make a direct comparisons between the various players in terms of the rates on offer, the levels of funding typically provided and the most common business profiles.
Growing Complexity
Arguably the growing complexity of the UK Crowdfunding market cries out for aggregators and information providers who can help investors and businesses make sense of the options available.
For instance, on the investment side of the equation, most newcomers to the market will probably have pre-decided whether their interested lies in equity investment or making a peer-to-business loan, while others will be content with donation in return for a reward. But once they’ve made that choice, they face the task of a sifting through maybe a couple of dozen players within their preferred section of the market and weighing up what each as to offer. A would-be lender will want to know about the rates on offer, the timescales and the types of company that typically raise cash.
Meanwhile, fund-raising companies face a parallel research process as they try to identify the equity or lending platforms that will be most responsive to their pitches.
And within the broad ‘equity,’ ‘debt,’ ‘invoice trading,’ and ‘rewards’ categories, no two crowdfunding platforms are quite the same . For instance, in the equity sector, the likes of Crowdcube, Seedrs and Syndicate room each have a different approach to investor relations issues and to some extent cater for different types of investor.
- November 28, 2014